Riffing

AKA 7 steps to creating a MacGuffin

This organization began with a simple idea to protect the common people from the danger of magic run amok. Far too many disasters and atrocities were being commited by irresponcibe, evil, or mad wizards with no one to answer to but their own degraded consciences. But like so many things, it started off good and has shifted to the dark side.

'Listen!'
'Listen to the Wind! Listen to Crackling Fire! Listen to the Groan of the Mountain! Listen to my Voice! Listen and you will See through the Smoke! See the Old Ways of our Forefathers! See the Glory of our Clan! See the Might of our Race!'
—Horn-Of-Plenty, Shaman of the Thorondrim Minotaurs, leading his people in the Khuugrad

Not a bad weapon, but don't miss. It takes about six minutes to reload...

T'would take 30 hounds and a brace of knights to hunt a questing beast...

A list of Parapsychic powers that have physical manifestations

7 members of the Other Council in Terrasquestone

The surprising thing about young fools is how many survive to become old fools.

Flame burns hot, bringing warmth, life, and hope. Anti-Fire burns too, but it devours heat, and saps the will of life. Before the world could be inhabited, all of the coldfire, and anti-fire had to be collected an hidden away safely. The gods did this, placing it in an urn of brass and hiding it away from the world.

Revenge, but at what cost?

Yet another list of 30, this time fiendish foes, vile villians, and and dastardly do-badders.

Somewhat system specific, but bear with me.

Hammered from Stygian steel and inlaid with demonbone and bejeweled with demon jade and black diamonds, the blackest of blackguards are filled with lust and envy to possess this armor

The township of Ormiros, nestled on a river and in a valley of the same name, is home to an Adventurer-upon-return guildhouse, and more importantly, an academy. Trouble comes when a charming rake defiles the school, defies the guild, and seems poised to take the entire valley as his own. 

The Mines are quite old, but even after 700 years, they still produce the Queen's best iron ore...

A tall lanky man with a distracted air, well versed in arcanotechnology, parapsychology, and a collector of molds, spores, and fungus.

inspired by Cheka Man's 30 Boots submission

A shuddering heap of corpses and rotting soil, Logeko the Vile is a demon of of death and decomposition

A famous hero has died, but his dying request was the be buried beneath the willow, and he has asked the PCs if they will carry his body there and bury him.