Captain Aubrey surveyed the deck of the captured sloop. He was amazed that such well run ship could crewed by such a motley gang of men. He turned to the doctor and wondered, "No man is born into piracy. What were these many fellows before they took up the black flag? Surely they can not all share the same story."
What if the innkeeper knew what you wanted before you did?
It is a small, lively town like so many others. Do you wonder who are the movers and shakers here?
If a creature is transformed into another creature (say, a human into a dog), then that creature will become more and more accustomed to the new form until a point is reached where reversing the spell is impossible. A second transformation is possible, but the creature will have to go through the whole process again.