Like the mythical hydra, the Illuminati have many heads and even more hands. The minions of the Illuminati might work to their hidden master's ends without ever knowing the design of their work, or for whom they indeed work for.
A town has a festival every year in the dead of winter. The festival of birds. The towns folk dress in feathery robes and beaked masks and dance and frolic in the belief that the changes of the seasons are controlled by the presence of birds. According to tradition, the festival tricks Spring into coming early because the birds have returned.