“ Magical curses are rarely cast, as if cast on someone for fun or purely maliciously and the person cursed has not done something seriously wrong, it tends to ricochet back on the curser. Therefore the few who do get cursed are shunned by most people as genuinely guilty,and few will help them.”
“ <br />
The local band of 'nasties' (goblins / orcs / whatever) lives in relative peace with the local population.<br />
Along come the PCs and go through their usual heroic monster bashing routine, wiping out the nasties and pinching all their stuff, then continue on their way.<br />
Problem is, they don't kill ALL he nasties. The survivors want revenge and, after spending a few months recovering, start to take it in their own inimitable style (which is not unlike that of the PCs come to think of it).<br />
Next time the PCs are in the area they find themselves VERY unpopular with the townsfolk.”
“ It looks like a cook's book. It is a cook's book. It is also where the cook, who happened to be a master spy, encoded all his secrets and contacts. The book has innocently fallen into your group's hands. Everyone wants it, and many are not subtle or peaceful in their attempts.”