“ Nearly every primitive culture has had rituals and celebrations to guarantee the proper passage of the seasons and to ensure the fertility of crops and animals. Oversight of these ceremonies was generally the provenance of local kings or priests.
Suppose that the adventurers dispatch one of these fellows. The local peasants may become hysterical, fearing famine and death will stalk the land. Alternatively, they may want one of the new heroes to become king. For a while, this can be a good thing, but the first time that the crops fail, the superstitious locals will want to sacrifice their new leader.”
“ A revolt or attack happens against a strong city/kingdom. All the losers of the battle that can be captured are brutally crucified along the roads that enter the kingdom to show their strength and as a demonstration of what happens to their enemies. ... a long road, decorated with hundreds of dying crucified soldiers... You see them bleeding, you hear them screaming and whispering for help. Do you really want to enter this reportedly peaceful kingdom?”
“ <br />
A plague has hit the local area.<br />
In humans it affects only the most vulnerable, the children and the very old, and even than it's little more than a summer cold. 24 hours of sniffles and then it's gone, barely noticeable really.<br />
To sheep however it is fatal and the whole economy of the area is in serious trouble. If this keeps up the area could well be facing famine.<br />
Somebody (enter the PCs) must find the rare herbs needed to make a cure.”