Most towers and baileys are defensive, protecting defenders from attackers. This keep tower and bailey is used to protect everyone else from what is within.
Some time magic users are less magical than one expects.
The district gets its name by the good sized walls that are painted a bright blue that mark the magic district. That wall is watched by the Witchhunter guard.
Helioglyph (his magical name) is a Talismonger, a maker of charms, talismans, holy items, and so on. This is the place where those seeking fine craftsmanship and good symbolism come. If you are looking for enchanted items, go elsewhere.
Small village tavern specialty of the house is fresh cow blood mixed with milk. For each order they go out back and actually draw blood from a cow by puncturing a vein in it's neck. Fresh blood brought to the table where they poor milk into the glass of blood in front of the customer so they know how much blood they are getting.