“ Surnames: The Chinese were among the very first cultures to adopt the use of hereditary surnames (around 2800 BC). But the custom didn't quite catch on in Europe - at least not until the Venetian aristocracy made it popular sometime between the 10th and 11th centuries AD. What culture made it popular in your setting and why?”
“ The court wizards of Angolterre have been working for several generations to protect the dynasty. They see to it that the new monarch's names acronymically refer to a rune of protection. Once completed, the rune will make the dynasty almost invulnerable in battle, wise in counsel, etc. Unfortunately the next name, the only one that starts with the right letter to complete the rune-name, happens to have belonged to the worst monarch in living memory. Not much chance of getting the current ruler to name his child that, or for the people to put up with it if he did! What's a court wizard to do? The magic requires that the plot be kept secret of course...”