The Newarks are a familiar and influential family in the Commonwealth of New England
In the Time of Dying Stars, countless children warped by the black rain were slain after birth as monsters and hellspawn. A special one lived, to her dismay.
Elves are not actually aloof. They are actually extremely family-based and insular, and often intermarry inside their families, making them uncomfortable around those not of their family. Therefore, they shield themselves behind pretended aloofness and coldness until they are comfortable in others' company.