“ The peasants of the wood use crudely carved symbols to ward off wolves. They think the symbols are emblems of purity and goodness and that keeps the wolves away. The symbols work, but not for the reasons the peasants believe...
The symbols are actually arcance evil symbols which the wolves know and fear, but to which the peasants are oblivious. So how gullible are the peasants going to be when a strange horned man displaying the symbols on his shield turns up and asks for their allegiance?”
“ War of the Roses as a campaign plot. Two noble lines converge somehow, each line thinks it has the rightful claim to the throne. Deciding this long ago was handled by some divine intervention, requiring both houses to come together at some point. They aren't so willing to get together this time. Civil war, or a new king?”
“ A world where most people know a few cantrips and even non-magical people can help to cast spells. Which is just as well because the big spells can only be cast with the help of large numbers of people.Most large spells tend to protect borders and stop earthquakes as they can be done legally, but there are those willing to cast bad large spells s well.A major part of law enforcement in this world is preventing evil magic.”