Those fancy robes are not just for show.
The teeth and fingerbones of holy men and more
The Pool of (add the name of the God or Goddess of your choice) is well known as one of the greatest holy places of the world. It is said to be full of piles of gold and jewels, a place where wishes are granted, wounds are healed, prophets have dreams that come true, and suspected criminals are fairly judged. Pilgrims from the other end of the world have been known to travel for more then a year, braving the perils of disease, brigands and bad weather, just to reach it's holy waters.
How about a dragon how cheerfully rules over a kingdom; his people all know him for what he is, and dragons are looked upon as wise and benevolent creatures. Dragonslayers from other kingdoms coming to free it from 'tyranny' are likely to get beaten to death by peasants with cast iron skillets.