From the same school of thought as, "Hey GM, which book did I just randomly pull from the shelf of the wizards' library?" No plot hooks here, just flavor additions.
Found, normally, deep in the swamp, the Friar's Weed's poison is something to be watched for.
City, group, religion; every time a significant event happens to the city/person a new name will be given to signify the event. Could add the names to previous ones like a list of titles or could just be completely changed every time.