An explorer gone missing. A king in panic. A treasure to find.
Welcome to the Craggy Peaks. We hope you don't freeze to death.
That would mean we couldn't... play.
A town is besieged by a changing culture and is desperate to hold on to its oldways. But that gets harder as the next generation starts to leave the traditions behind. The drive of some people to resist change and hold on to what they have is so great that they will not only fightthe undead but eventually embrace them.
An elder cleric asks the PCs to transport a relic to a nearby city. A simple quest with endless possibilities.
A rather large armed group slowly walks the road. Unless you get to see what they transport, you could think it is a caravan with expensive goods, or the soldiers escort someone important. But this is a prisoner transport, on the way to mines, criminals on their way for punishment.
The soldiers may be willing to talk, the captain will have a few questions on you and the road, but they will keep distance, and part soon.