“ Thunder and lightning is the sign of their shamans hunting and killing demons. Children's souls must be protected for their souls are not firmly in place yet and are easy for demons to take hold of. The shamans must hunt and destroy them and each break of thunder is another death of a demon hunting for souls.”
“ In a crowded marketplace, a man is standing on a soapbox, orating. Some of the crowd are cheering, some hissing, some standing around saying 'I can't hear a bl**dy word he's saying'. It's a hustings for an election. The PCs can either leave, or stay and listen. If they do the latter, then they can vote too, and they might get quite involved in the cheering. Depending on who wins they might get quite involved in the post-election brawl too...
There are numerous possibilities with this encounter: the PCs might end up talking to one of the nervous candidates before their speech, and offer encouragement and support. Of course this candidate may well turn out to be someone with outspokenly unorthodox views, and the crowd don't take kindly to s/his supporters. Or maybe the seemingly innocuous candidate turns out to be a complete racist, and the PCs wander off embarrassedly, pretending they weren't talking to this person five minutes ago.”
“ When was the last time a character caught a cold or flu? Real people get them every now and again even with solid heating and dry interiors. Your characters are out in the cold and wet, and even inside is not always dry and warm. Imagine having to stop your dungeon crawl, sitting in a tight defensive position, while you all are feverish.”