Stones that have been attuned to the extreme temperatures of deserts or icy wastes. Such stones are quite valuable to adventurers as they can use them in order to preserve or prepare meals, make extreme environments bearable, and use them in clever devices.
A secret MLM (pyramid) company that offers eternal life, but in fact it transfers the life forces of its members to those position "above". If you get high enough, (meaning you get enough new members) you start to enjoy the benefits. Maybe a willing sacrifice is much more effective for the transfer. But no one says, that a suddenly unwilling member, threatening to tell the authorities, may not loose it involuntarily... thus start people to vanish, and aged corpses are deposited somewhere safe.