“ The PCs are walking along the road, when suddenly a bunch of bandits attacks. The player's dismiss it has just a random encounter, when they find an ornate ring on the leader, obviously out of place with the seemingly poor bandits, who could only afford cheap leather and weapons. This ring has a symbol on it, which, if researched, sets the PCs on a quest. And from then on, the players don't look at random encounters the same way...”
“ A revolt or attack happens against a strong city/kingdom. All the losers of the battle that can be captured are brutally crucified along the roads that enter the kingdom to show their strength and as a demonstration of what happens to their enemies. ... a long road, decorated with hundreds of dying crucified soldiers... You see them bleeding, you hear them screaming and whispering for help. Do you really want to enter this reportedly peaceful kingdom?”
“ How about a dragon how cheerfully rules over a kingdom; his people all know him for what he is, and dragons are looked upon as wise and benevolent creatures. Dragonslayers from other kingdoms coming to free it from 'tyranny' are likely to get beaten to death by peasants with cast iron skillets.”
