Power and Essential Services: 9 Dominant
Finance: 4 Up and Coming
Agriculture/Food: 6 Strong
Revenue: Large (0.01-0.09)
Public Image: Very Popular
Nature: Private Limited
Transportation, Communications 70%
R&D: Very High
Tradition: A few customs
Employee Relations: Very Major Benefits
Aditi Telecom was founded by Rajani Aishwarya Amirmoez in order to provide telecommunication service to her small village and the surrounding district. Unlike other companies Aditi did not go for customers of the middle and upper classes that were used to advertisements and already had many choices. Instead the company went to the working and poorer classes and provided phones and services for free and reduced rates. In return for service or a free phone customers could answer a random survey ranging from what kind of cooking oil they preferred to what movies they owned. While many people became annoyed with the surveys other found the surveys and commercials increasingly tuned for their tastes. The surveys and then small games that the company offered with their service provided entertainment to those in waiting rooms or on commutes home. As some customers upgraded or added services they found they could still win phone time, discounts on bills or even upgraded equipment and services by participating. If they did not then they could opt out at any time and pay regular rates.
Aditi is a common presence on many city streets and county roads. Convenience stories can refill air time credits while billboards and video boards show the latest phones and services. Rainbow colored kiosks to upgrade and repair phones, pay bills and test the latest services are available in most markets, shopping centers and mass transit stops. It has kept its rates low and many customers remember Aditi being ‘their first phone’. While other companies have gone for upscale markets Aditi has stayed close to its lower and working class roots with rugged and durable phones, equipment and services that cover most regions that have power and transportation links. To be out of Aditi service to many people is to be in the most remote locations in the world.
While many dismiss the games and surveys on the company network as a cheap marketing tactic others realize the vast amount of information the company has gained for free. Customers willingly give over purchasing habits and preferences, location, occupation, income, lifestyle choices and opinions. Aditi has then sold this information to advertisers to subsidize phones and services in marginally profitable areas. Need to see how your latest ad campaigned worked? What issues voters 24-35 years of age think are important? What stores do households making under $50K a year visit the most in a month? Aditi can tell you for a fee. Obviously this accumulation of power and information has concerned manyRu privacy advocates but the well funded legal department and public relation has defeated any accusations.
Many governments use Aditi to track their own populations. Some use the information to gauge public opinion. Others use the information to track movement and location.