“ Throw in a handful of random customs - like women or men of a certain level of society being required to wear a veil or a pendant of some type.”
“ Enraged by the violation of the Peace Pool and the Whalebone Forest, a dead leviathan has risen from the bottom of the ocean and now hounds ships around the port where the stolen jewels went to land. It capsizes ships and devours sailors whole, spears protuding from its dead and crab-eaten hide.”
“ Imagine that all the humanoid and demi-human laguages are actually the same, but pronounced with outrageous accents and bizarre idiom. All the elves have a French accent, all the Dwarves have Swedish, Dragons have a Pakistani accent...”