“ A secret MLM (pyramid) company that offers eternal life, but in fact it transfers the life forces of its members to those position 'above'. If you get high enough, (meaning you get enough new members) you start to enjoy the benefits. Maybe a willing sacrifice is much more effective for the transfer. But no one says, that a suddenly unwilling member, threatening to tell the authorities, may not loose it involuntarily... thus start people to vanish, and aged corpses are deposited somewhere safe.”
“ A magician develops a new way to make scrolls and can sell more powerful spells for cheap. Problem is, whether the magician is aware of it or not, the spell's power comes from spirits trapped by the magic that makes the scroll. Once used to power the scroll, the spirit is driven mad by the forces that have ripped through it's being, and often develops a homicidal thirst to destroy the one who tormented it. The spell the spirit was used for may have left some residual power in the spirit to give it more abilities than it ever used to have.
Buyer beware!”
“ The peasants of the wood use crudely carved symbols to ward off wolves. They think the symbols are emblems of purity and goodness and that keeps the wolves away. The symbols work, but not for the reasons the peasants believe...
The symbols are actually arcance evil symbols which the wolves know and fear, but to which the peasants are oblivious. So how gullible are the peasants going to be when a strange horned man displaying the symbols on his shield turns up and asks for their allegiance?”