“ The PCs are walking along the road, when suddenly a bunch of bandits attacks. The player's dismiss it has just a random encounter, when they find an ornate ring on the leader, obviously out of place with the seemingly poor bandits, who could only afford cheap leather and weapons. This ring has a symbol on it, which, if researched, sets the PCs on a quest. And from then on, the players don't look at random encounters the same way...”
“ 'Many strange things may be seen in the Great Swamps, not all real. But I tell you, there was a ship and it was real! Well it was old and all sails torn and had many holes in the hull... but anyway it was hundreds of miles from the Sea! How it came to be there, I can only wonder...'
(If it is not a hallucination, may be inhabited by wererats.)”