“ What if potions and tonics had negative side effects? Potions of increased strength cause violent tempers, or damage joints. What if potions of dexterity caused tremors, or palsy?
What if they were addictive, and had withdrawal symptoms?
Could someone make a bad batch? No one use the brown strength potion!”
“ Recently, agents of a necromancer's guild known as the Guild of Morticians have been seen slinking around the graveyards in the metropolis of Jeffsport. They have been seen with many small undead creatures, leading to speculation that someone may be digging up the corpses and selling them to the Guild of Morticians. The Jeffsport Civil Authorities Office and various splinter groups thereof, including the famous Blue Lampsmen (the Jeffsport city guard), have issued a bounty of 100 silver pieces for information leading to the capture of whoever is selling the corpses to the necromancers, and a 30 gold piece bounty on any member of the Guild of Morticians.”
“ You meet a large number of villagers, walking and weeping beside the coffin of an old bearded man (or adapt to your funeral customs). If asked properly, you learn about an old wizard, a wise man that long helped the tiny village to grow and prosper. Even after death he shows his favour: he gave most of his possesions to the poorer members of the community. All the villagers show him now respect this way. Why do you ask, are you adventurers? (As a last wish, he left a tiny case for the first group of adventurers that crosses the village).”