“ The PCs are walking along the road, when suddenly a bunch of bandits attacks. The player's dismiss it has just a random encounter, when they find an ornate ring on the leader, obviously out of place with the seemingly poor bandits, who could only afford cheap leather and weapons. This ring has a symbol on it, which, if researched, sets the PCs on a quest. And from then on, the players don't look at random encounters the same way...”
“ Often valuables is counted in coins, jewelry and magic items. Surprise your players by offering them cheese, wine, cloth and art as rewards and payment.”
“ The spellbook of a long dead wizard that has gained the ability to read itself and cast spells from itself. If could be amazingly powerful as an ally, or use its magic to manipulate and rule a kingdom.”