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The spirit of a creature trapped in amber cannot escape to it's afterlife / next incarnation / whatever.
Such trapped spirits can be contacted by those who know the right rituals and magical power derived from them typically the power to control one individual of that species.
Can by quite powerful if the creature is a colony insect (ant, bee, wasp, etc) simply control the queen and you command the whole colony.”
“ A group of humans living in a mountainous area have spent generations mining, drinking home made liquor, and generally not spreading the gene pool around enough. The end result is a sub-race of humans who no longer have necks, rather their heads protrude from the upper portion of the torso between the shoulders. They have beards, and lacking the ability to turn their heads, can only see what they are directly facing. They are simple and to the point, and direct to the point of bluntness.”
“ A simple flag, faded by time and sun, tattered and worn by untold years flying from the pole of a bannerman, passing hands from officer to officer, from one generation to another. It is a humble symbol of great importance, and greater inspiration to those who see it. Soldiers become heros filled with espirit de corps, enemies loose their nerve and fire. It is not an enchanted item, but a powerful item still...”