“ The PCs are walking along the road, when suddenly a bunch of bandits attacks. The player's dismiss it has just a random encounter, when they find an ornate ring on the leader, obviously out of place with the seemingly poor bandits, who could only afford cheap leather and weapons. This ring has a symbol on it, which, if researched, sets the PCs on a quest. And from then on, the players don't look at random encounters the same way...”
“ Far to the north amidst the endless ice-flows it is rumored that a dwarven Walrus Totem clan exists. These rumors have been unsubstantiated to date, unless the dwarven sage Glurt Goblinguts is to be believed. He claims to once having encountered a troupe of huge dwarves, each standing a beard's length higher than the tallest known dwarf. These dwarven 'giants', their hairy chins crusted with frozen shards of ice and dirt, hauled gargantuan yellowed horns or tusks upon their wide shoulders, and their helms, likewise, sported massive, down-ward pointing tusk-horns. Glurt Goblinguts later speculated that the impressive size of these dwarves was most likely due to their arctic diets, almost exclusively fat-based.”
“ War of the Roses as a campaign plot. Two noble lines converge somehow, each line thinks it has the rightful claim to the throne. Deciding this long ago was handled by some divine intervention, requiring both houses to come together at some point. They aren't so willing to get together this time. Civil war, or a new king?”