“ The PCs are walking along the road, when suddenly a bunch of bandits attacks. The player's dismiss it has just a random encounter, when they find an ornate ring on the leader, obviously out of place with the seemingly poor bandits, who could only afford cheap leather and weapons. This ring has a symbol on it, which, if researched, sets the PCs on a quest. And from then on, the players don't look at random encounters the same way...”
“ There exists a prestigious academy with a history going back hundreds of years. Graduates are highly skilled and very much sought after for employment. For purely traditional reasons, the academy requires its students to become proficient in a skill or area of knowledge that has no use in the modern world. This could be Ancient Egyptian, an antiquated form of writing such as shorthand, knowledge of building or repairing antique steam engines, programming COBOL, etc. PCs who graduated from this academy must be sure to have this skill in their repertoire.”
“ The Langdon Ballistics company has a short and muddled past of producing shoddy and cheap weapons. Stocks are made of orange plastic with black paint coverings, and metal components of the weapons they make are typically low cost alloys. Their most famous weapon is the L-12 Scatter Rifle, a fairly high power large bore shotgun. It is easily recognized by its orange stock and pronounced ammo clip.”