“ The characters are wandering through the bustling crowds of Lasopolis. A street conjuror is performing a simple summoning spell, something for the kiddies. A bit of odious purple powder in the fire, an incantation and out pops a saak-lizard or a muhmentarsh, writhing from the flaming brazier. But the conjuror has only a poor grasp of the arcane magical tongue. A few stuttered syllables could lead to Other Things coming through the brazier and giving the crowd more entertainment than they had paid for...”
“ The peasants of the wood use crudely carved symbols to ward off wolves. They think the symbols are emblems of purity and goodness and that keeps the wolves away. The symbols work, but not for the reasons the peasants believe...
The symbols are actually arcance evil symbols which the wolves know and fear, but to which the peasants are oblivious. So how gullible are the peasants going to be when a strange horned man displaying the symbols on his shield turns up and asks for their allegiance?”
“ Imagine that all the humanoid and demi-human laguages are actually the same, but pronounced with outrageous accents and bizarre idiom. All the elves have a French accent, all the Dwarves have Swedish, Dragons have a Pakistani accent...”