“ The peasants of the wood use crudely carved symbols to ward off wolves. They think the symbols are emblems of purity and goodness and that keeps the wolves away. The symbols work, but not for the reasons the peasants believe...
The symbols are actually arcance evil symbols which the wolves know and fear, but to which the peasants are oblivious. So how gullible are the peasants going to be when a strange horned man displaying the symbols on his shield turns up and asks for their allegiance?”
“ The Petty Kingdoms is a region consisting of hundreds of small states. Some are kingdoms, some are city states, some are large farming communities, some are duchesses and baronies and so on and so forth. Within a few miles the PCs might reach a new 'country' with completely different rules and norms than the one they left behind. 'What do you eat here? Humans ye say? Lets turn around fellas.'”
“ A tree was given as a gift at one time to a city. Every year the tree is the center of a large parade as the tree is towed by oxen or large horses in a large wagon through town.”