“ Village has a nearby natural substance that comes from the ground and burns well when lit. They use it only locally and try not to let the secret get out.”
“ A legend tells of a people living deep in the desert, they appear at first as ordinary human beings, sometimes impersonating someone familiar to the PCs, before causing their features to disappear, leaving a blank, smooth sheet of skin where their face should be.”
“ You've probebly heard of the real Thomas Hopkins, Witchfinder-General, who hunted down and hanged suspected 'witches'. What if there was a world/realm where magic was normal, and it was the non-witches and non-wizards who were hunted down and hanged as inferior beings?”