Nuclear war, zombie outbreaks, meteor strikes, economic collapse, alien invasion, no matter how it happens an apocalypse makes for a unique and engaging setting to run a campaign in, even for a jaded GM.
Here’s a few quick tips that can make a good zombie or other post apocalypse game a great one, and keep the group coming back (from the dead?) for more.
There is an important pair of fraternal twins. Possibly minor dieties, sorcerers, or maybe just an important pair of nobles. One is evil and one is good. The thing is, the one who looks evil at first glance is the good one, and vice versa.