Seven rings were made long ago in the days of the Queens of old, seven highly magical rings to help a ruler to rule, but they proved anything but helpful.
The party comes across a nice hermit in the woods. He gives them food and lodging for the night. They awaken to his terrified screams. "East! It's east! Stop it! It'll kill us all!" The poor horror-stricken hermit dies thrashing in agony, one boney arm outstretched, his finger pointing to the east.