“ A culture has it forbidden to say their rulers name under penalty of death. Anybody in power must be referred to as their title. Comes from the fact that the rule or position can be taken over by anybody from any level in society. To use the title elevates them or brings them down from whatever level they were originally at before they took the position. Respect and authority comes from the position, not from previous life.”
“ Surnames: The Chinese were among the very first cultures to adopt the use of hereditary surnames (around 2800 BC). But the custom didn't quite catch on in Europe - at least not until the Venetian aristocracy made it popular sometime between the 10th and 11th centuries AD. What culture made it popular in your setting and why?”
“ A group of wizards who will give others temporary magical powers, but the price is high and those who can't pay or won't pay get very badly hurt or even killed.”