“ A rather large armed group slowly walks the road. Unless you get to see what they transport, you could think it is a caravan with expensive goods, or the soldiers escort someone important. But this is a prisoner transport, on the way to mines, criminals on their way for punishment.
The soldiers may be willing to talk, the captain will have a few questions on you and the road, but they will keep distance, and part soon.”
“ A magician develops a new way to make scrolls and can sell more powerful spells for cheap. Problem is, whether the magician is aware of it or not, the spell's power comes from spirits trapped by the magic that makes the scroll. Once used to power the scroll, the spirit is driven mad by the forces that have ripped through it's being, and often develops a homicidal thirst to destroy the one who tormented it. The spell the spirit was used for may have left some residual power in the spirit to give it more abilities than it ever used to have.
Buyer beware!”
“ How about a dragon how cheerfully rules over a kingdom; his people all know him for what he is, and dragons are looked upon as wise and benevolent creatures. Dragonslayers from other kingdoms coming to free it from 'tyranny' are likely to get beaten to death by peasants with cast iron skillets.”