“ Believable magic, like ordinary physicis, operates according to some invariable laws that always result in some kind of cost or 'bounce back'. The grater the magic, the more it should cost the character physically, emotionally, and spiritually.”
“ While it is within your purview to write long-spanning histories of your world, it is largely unnecessary. If you are running an RPG, do this instead: make a bullet point list of important events that affect the world today, and mysteries that people still don't know. Let these fuel your adventures.”
“ The PCs see a large oak tree, a curious species of yellow and black butterflies swarm around it. Upon further inspection they find that the tree is hollow and that there is an underground cave in it from which the butterflies appear. Will they inspect this strange cave?”