The Totem of Nehual is something of a Maltese Falcon. Many have spent long periods of their life searching for it, spending vast sums of money, and in the end never finding it, or only finding it long enough to lose it.
Ten powerful magic rings created by an Archmage have scattered to ten random people (suggest only one is PC). This happened when he died in battle. Whoever gets all ten rings inherites all the power the Archmage invested to them over his 200 year life.