“ Village has a nearby natural substance that comes from the ground and burns well when lit. They use it only locally and try not to let the secret get out.”
“ <br />
The local band of 'nasties' (goblins / orcs / whatever) lives in relative peace with the local population.<br />
Along come the PCs and go through their usual heroic monster bashing routine, wiping out the nasties and pinching all their stuff, then continue on their way.<br />
Problem is, they don't kill ALL he nasties. The survivors want revenge and, after spending a few months recovering, start to take it in their own inimitable style (which is not unlike that of the PCs come to think of it).<br />
Next time the PCs are in the area they find themselves VERY unpopular with the townsfolk.”