“ The spellbook of a long dead wizard that has gained the ability to read itself and cast spells from itself. If could be amazingly powerful as an ally, or use its magic to manipulate and rule a kingdom.”
“ The PC's end up in a strange world where the very rocks are made of gold and jewels.As such gold and jewels is worth very little, but the iron in their swords and belt buckles is suddenly worth a LOT.”
“ How about a dragon how cheerfully rules over a kingdom; his people all know him for what he is, and dragons are looked upon as wise and benevolent creatures. Dragonslayers from other kingdoms coming to free it from 'tyranny' are likely to get beaten to death by peasants with cast iron skillets.”