“ A culture has a tradition of wearing animal pelts as a sign of status or job. Carpenters might wear beaver skins, Masons have a moleskin hood to their cloak, Gaurdsmen might have badger pelts. Done to show the culture's respect for nature and how much of nature is equal to each other.”
“ (Apologies to GRRM and HBO)
A group of northerners want to bring the Old Gods back to the south. They grow cuttings from the white trees seeking the blessings of the Old Gods on the project, and when the saplings are big enough, they carve faces in them and secretly plant them in forests all over the south, to extend the 'reach' of the Old Gods.
The plan works of course, but the trees are *baby gods*, and behave as such when invoked.”
“ There is a land where every person wears spectacles. Those without eyeglasses are considered to be the lowest stratum of society, so adventurers without glasses are treated like outcastes. It certainly would explain those heroes wearing sunglasses for no apparent reason...”