“ The gold hoops and rings that sailors wear are to throw into the sea if there is a storm. These are bribes to the sea gods to let them live through the storm.”
“ A ruby of immense size, this stone was once the eye of a deity of war. When properly commanded by long lost rituals, the huge gem will rise into the sky, glowing brightly. Visible for miles, all who look upon it in its full radiance will be filled with intense homicidal rage.”
“ <br />
The local band of 'nasties' (goblins / orcs / whatever) lives in relative peace with the local population.<br />
Along come the PCs and go through their usual heroic monster bashing routine, wiping out the nasties and pinching all their stuff, then continue on their way.<br />
Problem is, they don't kill ALL he nasties. The survivors want revenge and, after spending a few months recovering, start to take it in their own inimitable style (which is not unlike that of the PCs come to think of it).<br />
Next time the PCs are in the area they find themselves VERY unpopular with the townsfolk.”