“ There is a land where every person wears spectacles. Those without eyeglasses are considered to be the lowest stratum of society, so adventurers without glasses are treated like outcastes. It certainly would explain those heroes wearing sunglasses for no apparent reason...”
“ Near a major city, a mirror image of the place has appeared. This strange double is infested with hostile insectoid humanoids that appear to match the city folk in numbers and armaments. The humans' diviners have determined that the secret of the city's appearance can be found within the double's college of magic, so heroes are needed to explore within this mirror city and discover what has drawn it from its distant realm. There isn't much time to spare, as the bug folk find their mammalian counterparts unnatural and blasphemous, and plan to destroy them.”
“ In some regions, various occupations might be exclusively staffed by members of a particular race or ethnic group. As examples, a city's butchers might tradtionally have orcish blood, or all the dwarves in an area could be expected to join the miners' guild (even if they personally have nothing to do with mining). Those who violate these stereotypes may find themselves in conflict with local customs or idiosyncratic laws.”