“ The player characters, experienced and somewhat well known, hear rumors and travelers' tales about a distant area being overrun by dragons (or other terrifying monstrosities). The locals have sent them a message, begging for heroic aid.
When they investigate, they discover that nothing of the sort is going on. It turns out that a group of thieves wanted them out of the way so that they could rob them (or someone who would normally receive their protection).”
“ Small village tavern specialty of the house is fresh cow blood mixed with milk. For each order they go out back and actually draw blood from a cow by puncturing a vein in it's neck. Fresh blood brought to the table where they poor milk into the glass of blood in front of the customer so they know how much blood they are getting.”