“ The blood of a dragon is vital in the creation of potions of longevity. The liver could used to cure any disease or ailment, while the heart could restore a PC to full and complete health, despite their age, or injury.”
“ The heroes stop in a small town ready to restock their traveling supplies and feed for their animals. All of the villagers are starving, and there is no food to be had. If the PCs are quick witted, their noble steeds might be slaughtered for food.”
“ There is a land where every person wears spectacles. Those without eyeglasses are considered to be the lowest stratum of society, so adventurers without glasses are treated like outcastes. It certainly would explain those heroes wearing sunglasses for no apparent reason...”