“ A dark necromancer has discovered a way of making the magical energy cost of resurrection less than the energy he can gain by draining their life force. Given a sufficient supply of mind-drained minions, ultimate power beckons.”
“ The party comes across a nice hermit in the woods. He gives them food and lodging for the night. They awaken to his terrified screams. 'East! It's east! Stop it! It'll kill us all!' The poor horror-stricken hermit dies thrashing in agony, one boney arm outstretched, his finger pointing to the east.”
“ Small village tavern specialty of the house is fresh cow blood mixed with milk. For each order they go out back and actually draw blood from a cow by puncturing a vein in it's neck. Fresh blood brought to the table where they poor milk into the glass of blood in front of the customer so they know how much blood they are getting.”