“ What if potions and tonics had negative side effects? Potions of increased strength cause violent tempers, or damage joints. What if potions of dexterity caused tremors, or palsy?
What if they were addictive, and had withdrawal symptoms?
Could someone make a bad batch? No one use the brown strength potion!”
“ In one region of a forest, all of the trees are identical, down to the leaves and the twigs. If the PCs carve something into one of the trees, it could mystically propigate until it covered all of the trees, or could vanish since it was not carved into the one true tree.”