“ The PCs are walking along the road, when suddenly a bunch of bandits attacks. The player's dismiss it has just a random encounter, when they find an ornate ring on the leader, obviously out of place with the seemingly poor bandits, who could only afford cheap leather and weapons. This ring has a symbol on it, which, if researched, sets the PCs on a quest. And from then on, the players don't look at random encounters the same way...”
“ The party comes across a nice hermit in the woods. He gives them food and lodging for the night. They awaken to his terrified screams. 'East! It's east! Stop it! It'll kill us all!' The poor horror-stricken hermit dies thrashing in agony, one boney arm outstretched, his finger pointing to the east.”
“ A Deity of some sort has unleashed a plague of bookworms or something like that in the area. Almost all spellbooks are destroyed, along with bardic and historical books.”