“ Chekov's Spell -- This spell has a two-fold effect. The first is to make the target item almost-unnoticeable to anyone not specifically looking for it. The second is that someone who has seen the item will remember it when they encounter a situation that would be perfectly solved by use of said item.”
“ A ruby of immense size, this stone was once the eye of a deity of war. When properly commanded by long lost rituals, the huge gem will rise into the sky, glowing brightly. Visible for miles, all who look upon it in its full radiance will be filled with intense homicidal rage.”
“ The accepted mode of getting otherwise unobtainable information is to go visit the cranky old hermit living in the mountains. It's just the sensible thing to do. So, naturally, everyone takes their monthly excursion to the hermit's hovel to consult him on everything, from lock-jaw to lovesickness, necromancers to nasal viruses.
Now, if everyone's always visiting the poor old hermit, there's going to be an enormous queue... 'Wellcome to the Hermitt's Hovele, Please Take Ye a Number and Have Ye a Seate' reads the sign outside the packed dwelling.
Imagine the poor hermit, having retreated into the mountains to escape this precise situation...”