“ There is a land far to the east that is a great, desolate, near-empty wasteland home only to barbarians, ghosts and monsters. Many nations launche expeditions to this land, seeking to find the rumored-at treasures and riches beyond it's outer fringe.”
“ Ten powerful magic rings created by an Archmage have scattered to ten random people (suggest only one is PC). This happened when he died in battle. Whoever gets all ten rings inherites all the power the Archmage invested to them over his 200 year life.”
“ Want to avoid fighter types focusing on swords? Make Longswords and Bastardswords the weapon of the Noble class, with a death penalty for other to carry. These weapons will be ornate and finally crafted. Adventurers will be stuck with cheaply made broad and shortswords, while professional fighters might use two handed swords.”