“ The heroes stop in a small town ready to restock their traveling supplies and feed for their animals. All of the villagers are starving, and there is no food to be had. If the PCs are quick witted, their noble steeds might be slaughtered for food.”
“ The party comes across a nice hermit in the woods. He gives them food and lodging for the night. They awaken to his terrified screams. 'East! It's east! Stop it! It'll kill us all!' The poor horror-stricken hermit dies thrashing in agony, one boney arm outstretched, his finger pointing to the east.”
“ In ancient China, women bind their feet for cosmetic reasons, resulting in them not able to walk without help and walking in a shuffling gait.
Possibly this can be modified such that people do it for less stupid reasons.
Disclaimer: This is NOT a racist remark since I'm Chinese myself and hence entitled to freely judge Chinese customs. NOT sexist either since I'm female as well.”