“ A rich southern landowner once imported hundreds of thousands of spiders and distributed them along his long, tree-lined road. After a couple of days, when the spiders had make an incredible number of webs amongst the rows of trees, he spread fine gold and silver dust on them to create a spectacular shimmering view. (true story) It was for his daughter's wedding day.”
“ (Apologies to GRRM and HBO)
A group of northerners want to bring the Old Gods back to the south. They grow cuttings from the white trees seeking the blessings of the Old Gods on the project, and when the saplings are big enough, they carve faces in them and secretly plant them in forests all over the south, to extend the 'reach' of the Old Gods.
The plan works of course, but the trees are *baby gods*, and behave as such when invoked.”
“ Little halflings are told that if they don't behave, a demon called Santa Claus from a hell of ice will kidnap them and force them to toil making toys.”