“ Someone needs the blood of a dragon, given willingly, to make a rare potion. Guess who gets hired to sweet-talk a dragon into giving up some highly powerful blood?”
“ A town has a festival every year in the dead of winter. The festival of birds. The towns folk dress in feathery robes and beaked masks and dance and frolic in the belief that the changes of the seasons are controlled by the presence of birds. According to tradition, the festival tricks Spring into coming early because the birds have returned.”
“ Minor Cultural Modifier: The culture believes, for the soul to leave the body, the corpse' eyes must be open. So any member of that culture takes care any dead body they find has its eyes open. Doubly true for those they kill themselves, for then the corpse will surely rise as an undead hunting him.”