That’s no moon ...
Two young nobles, enmity between their families. Where have we seen this before?
When a local farmer discovers something at the bottom of his new well, the fate of the land will hang in the balance.
This mountain chain was once vast and impenetrable, but had the misfortune to named in the binding spell of a mighty demonic(godly?) being, namely that when the Great Mountains are forgotten, then shall it be free.
A secret MLM (pyramid) company that offers eternal life, but in fact it transfers the life forces of its members to those position "above". If you get high enough, (meaning you get enough new members) you start to enjoy the benefits. Maybe a willing sacrifice is much more effective for the transfer. But no one says, that a suddenly unwilling member, threatening to tell the authorities, may not loose it involuntarily... thus start people to vanish, and aged corpses are deposited somewhere safe.