Nestled between the towering cliffs of the Zorian plateau, lies a vast cavity that is wide enough to swallow an adult bull elephant with enough space to spare for a small herd of draft horses on either side. There you will find gold, an abundance of it. But what is that you say? That the natives tell you that it is a place of death and home to hideous monster that will devour you? Ignore the savages. They only seek to protect what they are too indolent to grab for themselves.
-A Khanate offical assuring a bunch of miners.
Surnames: The Chinese were among the very first cultures to adopt the use of hereditary surnames (around 2800 BC). But the custom didn't quite catch on in Europe - at least not until the Venetian aristocracy made it popular sometime between the 10th and 11th centuries AD. What culture made it popular in your setting and why?